Ford plans unique delivery strategy for new Fiesta owners

[Ford Forums]

Filed under: Marketing/Advertising, Ford

Ford Fiesta ownership application - Click above for high-res image gallery

Social media has been a critical element of Ford's marketing strategy during the run-up to the 2011 Ford Fiesta launch, so it comes as no surprise that it'll play a part in the customer delivery experience as well. In-showroom kiosks will play Fiesta Movement videos and act as photo booths for new owners. Before driving off the lot, Fiesta owners receive a USB thumb drive pre-loaded with an audio tutorial explaining the Fiesta's features and and how to use them. Naturally, this can be played back through the Sync system right in the car.

Once in front of a computer, drivers can then use the thumb drive to install a program that lets them access and modify their delivery photos, then share them with other Fiesta owners. The desktop application also provides a wiki with tips on how to use the Fiesta, get podcasts and other related information. It'll be interesting to see how Ford follows up the Fiesta launch when the new Focus arrives at the end of this year.


Gallery: Ford Fiesta delivery experience


[Source: Ford]Continue reading Ford plans unique delivery strategy for new Fiesta owners
Ford plans unique delivery strategy for new Fiesta owners originally appeared on Autoblog on Sun, 27 Jun 2010 17:03:00 EST. Please see our terms for use of feeds.


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