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Ford Forum: Mattel Hot Wheels Celebrating 50 Years: Value Enjoyed Both By Children and Adults
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Old 06-12-2018, 06:52 PM
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Default Mattel Hot Wheels Celebrating 50 Years: Value Enjoyed Both By Children and Adults

Mattel's Hot Wheels toy cars are 50 years old. I was 10 years old in 1968 when Hot Wheels hit the market. They were the biggest thing to hit since Mt. Vesuvius erupted. My friends and I were crazy for them. The Saturday morning ads were very powerful and fueled our interest.





It was 1968 and Hot Wheels revolutionized the toy industry. Introduced by Mattel in May of that year, Hot Wheels were so popular demand exceeded supply. Mattel opened a factory in Hong Kong to meet demand. Elliot Handler and Harold Matson started Mattel in a garage back in 1945. They began selling picture frames and dollhouse furniture. Harold Matson sold his share of the company to Handler due to poor health. Elliot Handler's wife Ruth took over Matson's role in the company. The company's first hit toy was a ukulele called "Uke-a-Doodle.






Mattel Hot Wheels Celebrating 50 Years: Value Enjoyed Both By Children and Adults
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